This week’s Foundation Trial: Pur 4-in-1 Love Your Selfie

Pur 4-in-1 Love Your Selfie Foundation and Concealer

This week in my makeup bag I used the Pur 4-in-1 Love your Selfie Longwear Foundation and Concealer as my foundation. Well, I tried. It would be more accurate to say I struggled with it and then finally conceded defeat and pulled a different foundation from my dressing table. And yes that is my Make up Eraser underneath. I had one day where I was determined to try this foundation and make it work no matter what so I put on and removed product multiple times. This was a key element to my plan.

Makeup Eraser: Buy 1, Get 1 30% off! Use code BYEBYEWIPES

But we’ll get to that in a minute.

First, what is the Pur 4-in-1 Love Your Selfie Longwear Foundation and Concealer?

Well according to the website…

I had high hopes as it seemed a good shade

Redefine complexion perfection with PÜR’s groundbreaking, longwear foundation & concealer, 4-in-1 Love Your Selfie Longwear Foundation & Concealer. Formulated to instantly mask blemishes and imperfections, leaving behind a natural, skin-like finish.

This multipurpose complexion miracle serves as both a foundation and concealer with a unique, dual-applicator component for quick and easy application. Conceal blemishes, dark spots and imperfections with the targeted, doe foot applicator or achieve flawless, allover coverage with the pump. Packed with skin-loving ingredients, this longwear formula helps protect skin against environmental stressors, like pollution and high energy visible blue light, for a healthier-looking complexion.

Key Ingredients & Benefits:

  • Energy Complex – A combination of ginseng, green tea and vitamin B that helps boost the skin’s natural metabolism and rejuvenate the skin’s appearance
  • Lingonberry Extract – Helps protect skin against abuse caused by high energy visible blue light
  • Polysaccahride Film – Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
  • Ceretin Complex – Helps smooth skin and refine skin texture and tone
  • Cruelty Free
  • Vegan Friendly
  • Gluten Free
Bare freshly washed skin

I like that it is cruelty free and vegan friendly.  Although from the way it’s phrased, I am not certain if it is actually a vegan product or if they just refrain from taunting vegans on the makeup playground or share out their carrot sticks at snack time. While I am not vegan, I tend to like a lot of vegan products. I dislike vagueness, especially on a product page.

The shade was a pretty decent match for me, so I had high hopes. They were not met.

I will say, that I didn’t care for the foundation, regardless or how friendly it is to passing vegans.  I tried it without primer first and it showed every nook and cranny of every single pore on my face. My skin kind of had the orange peel effect. Quite frankly my skin looked better with just a dusting of powder than it did with the foundation.

I can even see the chicken pox scar on my cheek from my bout with the childhood ailment. It is actually one of my personal markers. Nearly every product makes it invisible, or nearly so. This Pur Foundation seemed to highlight it.

The orange peel effect with just the foundation. (and yes I will be tackling my eyebrows this weekend.)

So I tried the foundation with the primer of the week.  The primer of the week was the Kaja primer.  It didn’t help the situation, but to be fair, I tried the primer under other foundations and I didn’t like it any better.  It is not my favorite primer and will soon be banished from my dressing table. 

Thinking that changing primers might help, I went for the tried and true Benefit Pore Professional.  The primer smoothed my skin and I was happy.  I applied the foundation and the Pur Foundation just looked cakey on me. 

I thought I used too much product, so I tried using less.  Then it just looked streaky and blotchy. My skin looked better with just the primer on. The Pur 4-in1 felt heavy on my skin, no matter how light an application I tried and it simply didn’t look good.  I did my best with the application and then found it settled into my fine lines after only a few hours. Other products like bronzer and powder helped sort of even things out a bit so it doesn’t look too bad, but foundation is supposed to give you a more or less clean slate to work on, not be something you use other products to battle. At least in my book.

After a few days I had to set the tube aside and return to my NYX Bare With Me Tinted Skin Veil. It was quick and easy and didn’t require extra fuss.The link will take you to my full review of the NYX product.

After three hours, all spent at a desk typing

I think part of the issue with Pur is that it tries to be both a foundation and a concealer and somewhere wires get crossed and it ends up doing neither well.  Virtually the only thing I liked about this product was that it is only a trial sized tube, so I don’t feel too guilty when I chuck the remainder. 

In general, I like Pur.  Their eyeshadows are really nice. And I am fond of their cloud cream. This is actually the first product I’ve tried from them that I didn’t like. This foundation is not something I am even remotely fond of using. 

It is rare that I can’t see any good in a product.  Usually I can see that if my skin were a little drier, or a little oilier or something to that effect it might work better so I know that somewhere out there is a person the product would suit better.  If there is good in the Pur 4-in-1 Love Your Selfie Longwear Foundation and Concealer, I am just going to have to let someone else find it.  This product is definitely not for me.


La Roche-Posay- ACD

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